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What You Can’t Google: How Consultants Use Campus Visits to Find the Right Fit

  • Writer: Frances fcarhart@outlook.com
    Frances fcarhart@outlook.com
  • Apr 7
  • 2 min read

To truly understand a campus, you need to experience it firsthand. As a consultant who aims to find the perfect college fit for her clients, campus visits aren’t optional—they’re essential. 

When I visit campuses, I go beyond the facts and figures to translate those experiences into personalized, meaningful recommendations for your student.


Catalogs, websites, and data can help glean basic match information, but it’s knowing the academic vibe, student culture, and subtle campus nuances that make each college unique. These visits allow me to go deeper than generalities and translate those experiences into personalized guidance for your student. 


Seeing What Students See, Hearing What Students Say.

This year I've toured over 70 college campuses in person, both independently and with the IECA, in California, Texas, Pennsylvania, and Oregon. My visits initially begin with a student info session because I want to learn and hear about the college from a student’s perspective, and with my clients in mind. 


A college's culture is more than a tagline–it’s the everyday reality of its students. It’s important to me to go beyond the official tour and engage with current students where they live and learn. Conversations in the library reveal study habits and academic pressure. Chats in the dining halls offer glimpses into social dynamics and community. Casual encounters in meeting rooms and hallways showcase the interactions between students and faculty.


These glimpses into daily life allow me to truly understand the student experience and assess whether it might be the right environment for your teen.


Admissions and Academics

Being on campus also allows me to meet with admissions representatives and gather helpful insight regarding any changing ins and outs of scholarships, new majors, and course options. I’m able to translate this for my clients, guiding them towards important application processes or deadlines.


Strategic Planning, Personalized Tours.

My own visits allow me to provide a (literal) roadmap for my clients as they tour certain schools in different regions of the nation. I’m able to offer efficient navigation recommendations for their geographical routes, highlight key locations, and ensure you're maximizing your travel time.My firsthand visits allow me to create customized, strategic travel plans for my clients—especially those touring multiple colleges in one region. From efficient routes to must-see campus spots, I help families get the most value out of each trip.

Think of it as your personal campus concierge: less guesswork, more impact.


Bottom line: 

In a world of online brochures and virtual tours, the human element still reigns supreme. By prioritizing campus visits and engaging directly with students, professional college consultants provide invaluable guidance, helping students navigate the complexities of the college search and find a place where they can thrive.


This commitment to firsthand experience ensures that students receive personalized, informed, and ultimately, successful guidance in their college journey. Curious about how personalized campus insights can benefit your student? Let’s talk.


 
 
 

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